Who Gives A Crap Campaign

Who Gives a Crap’s key selling point lies in its purpose-driven model, donating 50% of profits to build toilets and improve sanitation in developing countries. But it’s not all serious business; the brand is known for its cheeky, irreverent tone that makes toilet paper fun. Our “Beach Bums” campaign taps into that signature humour while celebrating distinctly Australian summer traditions. Instead of the usual winter-themed Christmas, we embrace a sunny, sandy season filled with playful “beach bum” characters inspired by iconic Aussie personalities you’d spot at the beach.