Dodo Campaign

This campaign aims to transform young adults' perceptions of the DODO brand from being unreliable and dodgy to a trusted broadband provider that is dependable when needed the most. We seek to convey that DODO is a reliable and supportive partner in crucial situations, offering steadfast connectivity and assistance. Through engaging and informative messaging, we aim to create confidence in DODO's broadband services, positioning them as a dependable choice for the consumer, and ultimately changing their opinion from skepticism to a sense of trust in the culture of DODO.