Fitzroy UnTraditional Gin Campaign

I believe the suburb Fitzroy has distinct character, charm, and flare. What better way to exemplify this unique suburb through a fantastical storytelling. Fitzroy is a cultural and artistic melting pot that is known to be a “hub for its art, music and food”. I singled out the artsy atmosphere of Fitzroy, and added my own little twist to create a website that is written in a style I enjoy and exemplifies what I believe the essence of Fitzroy to be. I drew my own interpretation of Fitzroy in the fantasy style, painting a seductive picture of the suburb’s gin culture. I aim to capture the Fitzroy spirit and provide a hip, edgy and super sultry atmosphere, the perfect setting for an unforgettable date night or night out with friends. Its aesthetic is inspired by the artistic and eclectic nature of Fitzroy and incorporates exaggerated fantasy elements that transport guests to another world.